Beyond the classic post, the scratcher category covers boards, ramps, loungers and furniture-integrated scratchers. These formats sit within the cat scratching and furniture category; this guide is for wholesale and private label buyers building a complete scratching wall in store — confirm current designs per format when you enquire.
Scratching furniture is also where design matters most: pieces that double as furniture — a lounger a cat can scratch and sleep on — sell on looks as well as function.
Buyers usually structure the range by format: vertical posts for stretching, horizontal boards and pads for floor scratchers, inclined ramps, and shaped loungers. Each format suits different cat preferences, which is why ranges carry several, and why owners can add a second format later.
Cat toys are natural add-ons in this section of the store, and they can be raised in the same enquiry with matching branding.
Scratchers take printed packaging particularly well and are a common private label entry product: a clear branding space and a simple product story. Confirm covering, format mix and packaging when you enquire; samples are typically ready in one week.
Scratchers are consumables wearing a furniture costume: the scratching surface is designed to be destroyed, slowly. That single fact should drive both specification and merchandising. Surfaces that shred gracefully — shedding fibres in a controlled way rather than unravelling in ropes — keep their looks longest, and designs that concentrate wear on a replaceable or visually forgiving area age best. Honest ranging helps too: a household with one gentle cat and a household with three determined scratchers need different duty levels, and labelling them as such prevents the disappointment that comes from selling a light-duty piece into a heavy-duty home. On samples, scratch the surface yourself, hard, the way a cat does; the products that still look presentable after a deliberate attack are the ones to list.
Private label customization is part of the Rena Pet program. Confirm, per design at quotation, which elements — carpet, plush, fabric colours, printed packaging — apply to a specific design; send your colour story with the enquiry so it can be checked against the model.
Samples are typically ready in one week. Production lead time is 40 to 50 days.
Tell us which range you are sourcing, your target market and your packaging requirements. Samples are typically ready in one week, and production lead time is 40 to 50 days.
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