Private label is the core of what Rena Pet does: the company provides private label customization — it reports serving more than 300 brands in more than 55 countries — and manufactures ranges under the customer's brand.
Timings quoted on this page are the company's published figures: sample time typically one week, production lead time 40 to 50 days.
Private label customization is part of the program; Confirm, per design at quotation, exactly which elements can carry your brand on a given product — logo application, printed artwork, colours and fabrics, packaging. Ask for the elements you need in your brief, and they will be confirmed against the specific model before sampling.
Customization starts from the catalogue: 3,387 product designs across 151 categories give brands a wide base to select from. The company reports that its in-house design team adds over 300 new SKUs per month.
Buyers can set out their target market, price position, product categories and any reference designs in the enquiry. Sample time is typically one week, and production lead time is 40 to 50 days, against a reported monthly capacity of 60 x 40HQ containers.
Buyers building a multi-category range can raise beds, toys, grooming, feeders and cat furniture in a single enquiry, and confirm how the categories are scheduled when the quotation is prepared.
Soft goods are the natural core of a private label program — dog beds and cat beds, plush and chew toys, cat trees and scratching furniture. Grooming tools and feeders are natural candidates for logo and packaging work; confirm the application method per design. Seasonal holiday collections (Valentine's Day, Halloween, Thanksgiving and Christmas ranges are all in the catalogue) give brands seasonal material to work with.
Tell us which categories you sell and where you sell them — the company's products have been sold to North America, Europe, Asia and Australia — and ask for a starting range with catalogue references for each item.
Private label work starts from the catalogue: cat furniture, dog and cat beds, toys, grooming supplies, bowls and feeders, crates, apparel, collars and seasonal ranges. Confirm the customization options for each chosen design at quotation.
Yes — adapting an existing model is the usual starting point. Confirm which elements can be adjusted (colours, fabrics, print artwork, logo application, packaging), per design.
Samples are typically ready in one week. Production lead time is 40 to 50 days.
Yes — raise the categories together in one enquiry; confirm how they are scheduled with the quotation.
Tell us which range you are sourcing, your target market and your packaging requirements. Samples are typically ready in one week, and production lead time is 40 to 50 days.
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